Innovation fuels APAC healthy ageing market—podcast

Partnerships with technology companies and scientific research into new ingredients are also fuelling the growth of solutions for healthy ageing—throughout a lifetime. As Bettina Hudry-Gerez and Florent Eveillard, heads of APAC with Alcimed, detailed in their free position paper, there are myriad unique factors working synergistically to extend the market opportunity.

• Healthy ageing is not just for older consumers, but knowing the drivers for young adults is important to gaining interest.
• On-the-go and tasty options for product delivery are critical to repeat purchase and long-term investment, as a recent report detailed.
• Partnerships between tech platforms and consumer brands will extend the reach of new product offerings.
• Scientific substantiation on ingredients and combination formulas is also important, particularly to message responsibly.