Vitafoods Insights

Headlines

Private label, plant-based, and personalisation: Smart nutrition trends for 2025

Smart nutrition brands should watch out for three p’s – private label, plant-based, and personalisation – to remain relevant as this once-niche category moves into the mainstream, says Mintel.

Cancer Risk Reduction ‘Food as medicine’: Is it time for a rebrand?

The concept of “food as medicine” needs a rebrand using solution-focused language if there is to be any hope of affecting long-term behavioural change, according to one expert.

Botanicals & Herbs Can flavanol-rich cocoa protect against the negative effects of fatty foods?

Drinking flavanol-rich cocoa can protect the body’s vasculature against stress even after eating fatty food, a study suggests.

Men's Health Botanicals for men’s health in midlife

A range of botanicals could be leveraged to address men’s health in midlife, according to one herbal expert who is calling for a shift in attitudes and more research to help serve what she describes as an “unmet need”.

Reports

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Driving digestive health: Technology and personalisation lead purchasing priorities [Report]

Digestive Health

Driving digestive health: Technology and personalisation lead purchasing priorities [Report]Driving digestive health: Technology and personalisation lead purchasing priorities [Report]

byBrenda Porter-Rockwell

Building strong foundations: The science behind bone and joint health innovation [Report]

Bone & Joint Health

Building strong foundations: The science behind bone and joint health innovation [Report]Building strong foundations: The science behind bone and joint health innovation [Report]

byDenis Faye

Sponsored Content

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Why KSM-66 is the natural partner for personal care formulations [Interview]

Sponsored Content

Why KSM-66 is the natural partner for personal care formulations [Interview]Why KSM-66 is the natural partner for personal care formulations [Interview]

Six compelling reasons to opt for certified-organic ashwagandha

Sponsored Content

Six compelling reasons to opt for certified-organic ashwagandha Six compelling reasons to opt for certified-organic ashwagandha

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Nutrients & Supplements

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Botanicals & Herbs

Does chronic high caffeine consumption raise heart disease risk?Does chronic high caffeine consumption raise heart disease risk?

Drinking more than 400 mg of caffeine daily could increase the risk of cardiovascular disease among otherwise healthy individuals, warn Indian researchers.

Probiotics, Prebiotics, Postbiotics

Pioneering probiotic fresh produce Pioneering probiotic fresh produce

An Israeli agri-foodtech startup says it is pioneering a new category of probiotic fresh produce.

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Startups

Healthy Ageing

The longevity algorithm: Applying AI to address ageing today The longevity algorithm: Applying AI to address ageing today

Ani Biome uses artificial intelligence to decode the brain-immune-gut (BIG) axis, aiming to enhance emotional, mental, and biological health through personalised adjunct therapies. “We believe that the longevity drug won’t be a molecule but an algorithm,” says its CEO.

Startups

Vitafoods Europe Startup Challenge Photo Gallery Vitafoods Europe Startup Challenge Photo Gallery

The Vitafoods Europe Startup Challenge is a unique competition for innovative startups offering ingredients, products, services, or digital solutions for the nutraceutical industry.

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Health Applications

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Men's Health

US survey reveals generational divide in men's health habits US survey reveals generational divide in men's health habits

byKirstin Knight

Women in Nutrition Virginia Franco

Women's Health

‘The biggest challenge is convincing people that women’s health issues are real’ – Virginia Franco, Yoni Solutions [interview]‘The biggest challenge is convincing people that women’s health issues are real’ – Virginia Franco, Yoni Solutions [interview]

byKirstin Knight

eye test iStock Bill Oxford 532240263

Eye Health

Expanded role for antioxidants in age-related macular degeneration Expanded role for antioxidants in age-related macular degeneration

byKirstin Knight

Avea Life

Healthy Ageing

Science-backed ingredients to combat signs of ageing Science-backed ingredients to combat signs of ageing

byAnthony Fletcher

Vitafoods Insights Webinar Series

The Vitafoods Insights Webinar Series covers key nutraceutical market topics, offering attendees the opportunity to get up to speed on market trends, consumer insights, and ingredient innovations to create effective formulations.

In this presentation, Patrick Coppens discusses EFSA's role in food safety and health with a focus on EU regulatory developments. Watch here to gain valuable insights.

Vitafoods Europe

Taking place 20 - 22 May 2025 in Barcelona, Vitafoods Europe sees a truly global audience across four sectors covering the entire nutraceutical supply chain, from beginning to end.

Vitafoods Europe Programmes

Women's Networking Breakfast

Empowering Women. Welcoming Everyone.

Vitafoods Europe Startup Challenge

Offering startups in the sector an opportunity to develop their innovative projects.

Women's Health

Content Spotlight

‘Don’t ever let someone tell you that you can’t do something, especially yourself’ – Devon Gholam [Interview]

Devon Gholam PhD is vice-president of science and innovation at Step Change Innovations, a sales accelerator for science-backed, branded ingredients in the functional food and nutraceutical industries. She is eager to share her knowledge in the industry and help foster an innovative and educational spirit within the nutraceutical community.