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Private label, plant-based, and personalisation: Smart nutrition trends for 2025

Smart nutrition brands should watch out for three p’s – private label, plant-based, and personalisation – to remain relevant as this once-niche category moves into the mainstream, says Mintel.

‘Food as medicine’: Is it time for a rebrand?
Cancer Risk Reduction‘Food as medicine’: Is it time for a rebrand?

The concept of “food as medicine” needs a rebrand using solution-focused language if there is to be any hope of affecting long-term behavioural change, according to one expert.

Can flavanol-rich cocoa protect against the negative effects of fatty foods?
Botanicals & HerbsCan flavanol-rich cocoa protect against the negative effects of fatty foods?

Drinking flavanol-rich cocoa can protect the body’s vasculature against stress even after eating fatty food, a study suggests.

Botanicals for men’s health in midlife
Men's HealthBotanicals for men’s health in midlife

A range of botanicals could be leveraged to address men’s health in midlife, according to one herbal expert who is calling for a shift in attitudes and more research to help serve what she describes as an “unmet need”.

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Nutrients & Supplements

Drinking more than 400 mg of caffeine daily could increase the risk of cardiovascular disease among otherwise healthy individuals, warn Indian researchers.

Probiotics, Prebiotics, Postbiotics

An Israeli agri-foodtech startup says it is pioneering a new category of probiotic fresh produce.

Startups

Ani Biome uses artificial intelligence to decode the brain-immune-gut (BIG) axis, aiming to enhance emotional, mental, and biological health through personalised adjunct therapies. “We believe that the longevity drug won’t be a molecule but an algorithm,” says its CEO.

Startups

The Vitafoods Europe Startup Challenge is a unique competition for innovative startups offering ingredients, products, services, or digital solutions for the nutraceutical industry.  

The Vitafoods Insights Webinar Series covers key nutraceutical market topics, offering attendees the opportunity to get up to speed on market trends, consumer insights, and ingredient innovations to create effective formulations.
REGISTER INTEREST
Taking place 20 - 22 May 2025 in Barcelona, Vitafoods Europe sees a truly global audience across four sectors covering the entire nutraceutical supply chain, from beginning to end.
Register Here

Vitafoods Europe Programmes

Vitafoods Europe 2024 Women's Networking Breakfast Panel
Women's Networking Breakfast

Empowering Women. Welcoming Everyone.

Vitafoods Europe Startup Challenge Finalists 2024
Vitafoods Europe Startup Challenge

Offering startups in the sector an opportunity to develop their innovative projects.

Content Spotlight

‘Don’t ever let someone tell you that you can’t do something, especially yourself’ – Devon Gholam [Interview]

Devon Gholam PhD is vice-president of science and innovation at Step Change Innovations, a sales accelerator for science-backed, branded ingredients in the functional food and nutraceutical industries. She is eager to share her knowledge in the industry and help foster an innovative and educational spirit within the nutraceutical community.

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