A dramatic lifestyle shift as a result of COVID-19 has redefined active health for the general population as well as professional athletes. Everyday consumers and amateur athletes looking to elevate their nutrition to boost performance present a tremendous opportunity for sports nutrition product developers. Alongside a shift in behaviour driving innovation in sports nutrition, key regulation changes taking places may inform further product development. This video with Claudia Mucciardi, vice chair of ESSNA, to learn updates on the Farm to Fork Strategy (mandatory front-of-pack nutrition and nutrient profiles), the Digital Services Act Package, UK restrictions of products high in fats, sugars and/or salt (HFSS), CBD for sports formulation, and impact of Brexit.
