As with every sector, COVID-19 has had an impact on the sports nutrition market. Sales of sports nutrition products dropped for all members of the European Specialist Sports Nutrition Alliance (ESSNA), with a third also reporting challenges with transportation, raw material delivery and lost partnerships. That said, there are opportunities ahead as well including new media approaches, the growth of e-commerce, and greater personal interest in active wellness. In this video presentation from Vitafoods Virtual Expo, Luca Bucchini with ESSNA explores the challenges and opportunities facing the sports nutrition sector—everything from product purchases to a focus on healthy eating and home workouts—and suggests a path forward around innovation and cooperation across sectors.
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