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Scoring in sports nutrition – report

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Like many other health categories affected by the pandemic, drastic lifestyle shifts have created new priorities and opportunities in sports nutrition. How have existing trends accelerated over the past year? How is the whitespace in female nutrition and esports being addressed? What is the opportunity for personalised nutrition? Carla Hill reports.

This report explores how the market is tackling the challenges caused by COVID-19, and details how many of these challenges are leading to opportunities within—and arguably dictating the future of—the sports nutrition market.

Key takeaways: 

  • The evolution of target consumers amongst sports nutrition brands
  • Understanding the whitespace opportunity in esports, female-centric nutrition and active nutrition for seniors
  • Accelerated interest in cognitive support for athletes
  • Future market predictions and the emphasis on personalisation 
  • An update from ESSNA on developments taking place within the EU and UK
Click to read Sports Nutrition Report 2021


 

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