This report explores how the market is tackling the challenges caused by COVID-19, and details how many of these challenges are leading to opportunities within—and arguably dictating the future of—the sports nutrition market.
- The evolution of target consumers amongst sports nutrition brands
- Understanding the whitespace opportunity in esports, female-centric nutrition and active nutrition for seniors
- Accelerated interest in cognitive support for athletes
- Future market predictions and the emphasis on personalisation
- An update from ESSNA on developments taking place within the EU and UK