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Mental wellbeing: Opportunities for functional ingredients for mood – video

This video identifies consumer trends driving development of mental performance products alleviating sleep issues and stress.

As pandemic-shocked consumers look for ways to boost their mood, escape and de-stress, functional ingredients that deliver ‘mood foods’ should thrive. Stress and anxiety can impact consumers’ ability to perform well during work and play, opening opportunities for functional ingredients that help consumers to focus and concentrate, while working or with hobbies such as gaming that require mental acuity. This video with Emma Schofield, Global Food Science Analyst at Mintel, explores how the global market opportunity in the mental performance category has evolved over the COVID-19 pandemic.

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