Despite the current global economic upheaval, there has been great interest in natural products as a way to bolster good health and stay well in stressful times. Nowhere is this more evident than in the United States, which remains the most robust market for natural and organic products and dietary supplements. However, it’s not always easy finding a path to enter this highly competitive space. As part of Vitafoods Digital Week, this Vitafoods Insights Podcast features Shelley Sapsin, program director with Informa’s MarketReady Insights, discussing some of the lessons learned from working with ingredient suppliers and finished product marketers through the Natural Products Expo and SupplySide events. In her role, she provides regulatory and compliance expertise to help small- and medium-sized businesses with their products, while focusing on brand transparency as a strategic driver of future growth.
In this podcast, Sapsin and Informa’s Heather Granato discuss:
- The common challenges that companies encounter when looking to launch new products into the U.S. market.
- Insights for market success, including case studies that offer best practices.
- Why understanding whitespace market opportunities is critical when developing a pathway toward entry.
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