Traceability refers to a technology or tool that allows manufacturers to verifiably trace their goods along the distribution chain in the interest of safety, accurate ingredient listings, and overall accountability to the end consumer. Traceability is being an uncompromisable demand for supply chain stakeholders as success in other industries influences consistent expectations of the consumer. Innovative technology and tools certainly exist to assist nutraceutical businesses in mapping their supply chain, but what are some of the key considerations stopping brands from taking their first steps forward?
As part of Vitafoods Digital Week, this Vitafoods Insights podcasts explores the need for businesses to invest in traceability as part of a wider value proposition and importantly—how these efforts are rewarded through profitability and competitive edge. Hosted by Charlotte Bastiaanse, Runa Haug Khoury, head of sustainability at Aker BioMarine, outlines:
- Understanding how the expectations of business in society have changed in recent years
- Transparency as a cornerstone of sustainable business, and social responsibility
- Lessons and successes from both related and unrelated industries
- Key considerations, preparation and practical steps forward for proactive businesses
- How traceability improves profitability and creates competitive benefits
- Case studies and learnings from Aker BioMarine
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