For decades, manufacturers looking for new suppliers and service providers have turned to directories, whether the ones they picked up at trade shows, print publications akin to industry telephone books, or specialized lists of association members with a shared thematic interest. As digital tools and solutions have become ubiquitous in business, it has become more challenging to go beyond an online search and into a system that offers the ability to explore, connect and uncover new solutions. However, platforms and tools are constantly evolving to meet market needs. As part of Vitafoods Digital Week, this Vitafoods Insights Podcast features Rebecca Marks, digital program manager with Vitafoods, discussing the launch of Vitafoods Connect, an online directory that supports live events and year-round supply chain engagement.
In this podcast, Marks and Informa’s Heather Granato discuss:
- How the platform provides direct access to experts, suppliers, manufacturers and products to support business development and foster new connections.
- The ways that an integrated event and digital tool can streamline planning for in-person events to optimize time and investment.
- Unique functionalities that showcase market trends, product launches and intelligence to facilitate business ideation.
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