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Vitafoods Asia 2022

Exploring mental wellness opportunities in a post-Covid-19 world - Interview

Exploring mental wellness opportunities in a post-Covid-19 world - Interview
Covid-19 brought mental health and emotional wellbeing to the forefront of many people’s minds. But what ingredients should nutraceutical brands use to create experiential products that have an effect?
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David Foreman, president of the Herbal Pharmacist, will be speaking at Vitafoods Asia 2022 event on the main stage on Wednesday 5th October at 10:30am (Bangkok time) with a presentation entitled ‘Putting COVID-19 In the Rearview Mirror: Mental Wellness Fallout’.

We spoke with David to find out more and what to expect from his presentation. Click here for more information about our Vitafoods Asia 2022 event.

Why is it important for the nutraceutical industry to unpack the mental wellness fallout after Covid-19?

“The nutraceutical industry has the opportunity to be a leader in the area of mental wellness.  It can be the first touchpoint with consumers by offering clinically studied ingredients which address the three primary areas of concern among consumers: stress, sleep and cognition.  In most cases, all three areas have ingredients which are not only proven to work but are often experiential.  Being able to feel something working does not often happen with nutraceuticals.  Being able to feel something working will increase consumer confidence in the industry and add to a level of credibility that ‘natural really does work’.”

Can you share an example of a key ingredient for the APAC region that can holistically support consumers with better quality sleep, decreased stressed and optimised cognitive functions?

“Examples for each [include] ashwagandha and saffron for stress and for cognitive health, bacopa, sage, and American ginseng.”

Are any innovative delivery formats across the APAC region desirable for consumers looking to address mental wellness?

“Beverages, shots and sachets seem to be a strong area for delivery formats in APAC.”

What can our audience at our Vitafoods Asia 2022 event expect from your session?

“Attendees will learn what the top clinically substantiated ingredients are for the three primary wellness concerns: stress, sleep and cognition.  They will also learn the mechanisms of action of these ingredients and what combinations would be recommended to achieve a finished product that is both effective and experiential.”

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