Globally, consumers are focused more than ever on proactively supporting their overall health status and this holds true for the EMEA region as well. This increased awareness is prominently seen in several health concerns, including heart health. Health-conscious consumers value the benefits of functional foods and increasing numbers are gravitating towards plant-based products. This creates opportunities for players in the field of nutrition in the health market to create innovative offerings with scientifically substantiated ingredients.
Why choose plant sterols to support your heart health portfolio?
- One of the most clinically substantiated plant-based ingredients to support healthy levels of blood cholesterol
- Backed by authorized health claims in several countries
- Highly versatile in a wide range of functional nutrition and dietary supplement applications
Join this webinar to discuss with the BASF team of experts on the latest developments in the field of heart health and learn how you can incorporate plant sterols in your next innovations!
Dr. Natalie Glube-Hooff is the Commercial Marketing Lead for the EMEA region within Human Nutrition at BASF SE. She has spent the last 10+ years in various R&D and commercial roles in both FMCG and ingredient supplier companies. Currently she focuses on the marketing and positioning of BASFs Human Nutrition ingredients portfolio. Meeting regional customer needs and digitalizing the journey are high on the agenda. Natalie holds a Bachelor of Science in Microbiology and Immunology and a Ph.D. in Pharmaceutical Technology and Biopharmacy.
Marianne Heer is Global Scientific Marketing Lead Human Nutrition at BASF SE. She brings more than 20 years of experience from her assignments in Marketing, Medical and R&D roles in the Food and Pharmaceutical Industry. She has been focusing on developing dietary solutions and communication programs for individuals with special needs (e. g. Clinical Nutrition, Cardiovascular Diseases and Metabolic Disorders) as well as tailored nutritional offerings for consumers in the various life-stages (e. g. Early Life Nutrition, Nutrition in the Elderly). Marianne holds a degree of Nutritional Sciences from the University in Bonn, Germany
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