- A primary challenge for the plant protein market is a lack of all essential amino acids in finished products, and the issue of anti-nutrients which compromise bioavailability.
- Soy is the only 'complete' plant protein, and continues to dominate the market, but other popular alternatives include rice protein, pea protein, pulses (part of the legume family), seeds and algae
- Companies that manage to deliver on taste and nutrition will win the competition for shelf space in retail stores.
- Bone and joint health experts have the opportunity to differentiate their offering by developing collagen products specifically for the sports nutrition market.
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