In this Ashwagandha Advantage podcast episode, we talk with Ali MacDonald, founder of U.K.-based Resilient Nutrition, about the journey to building a performance optimization brand based on research and integrity. MacDonald shares how he addresses challenges in the sports nutrition category by carefully vetting ingredient suppliers; focusing on purity, quality and efficacy; and meeting the needs of today’s consumers who are looking for clean performance optimization products.
“Being customers of the performance nutrition space for a long time, there were characteristics that we weren’t comfortable with. As founders, we make things that address the challenges we are aware of.” –Ali MadDonald, founder, Resilient Nutrition
Register to access this resource
Registering as a member of Vitafoods Insights will give you free access to premium content including digital magazines, webinars, whitepapers and more.Register