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Concept to commerce: AI-powered superplant bars for stress

Young company provides consumers with personalised superplant bars to reduce stress levels.

Over the years, global stress levels have been tracking upward—only to be heightened through the coronavirus pandemic, which continues to affect people’s lifestyles and livelihoods nearly one year later. Once a common issue to younger and working populations, children and especially seniors are experiencing new waves of stress.

In this podcast, Charlotte Bastiaanse, associate editor at Vitafoods, talks to Rachel Yarcony, founder and co-CEO of MyAir, a company specialising in plant-based bars developed for stress relief about the global trend of accelerated stress. Driven by data and artificial intelligence, we unpack the concept of MyAir, and how consumers can benefit from personalised and tailored bars to reduce stress through food. Tune in to hear about: 

  • The pre-existing and emerging factors driving rise in global stress levels
  • Tapping into the intersection of personalised nutrition and technology
  • The role of big data in delivering personalised health solutions
  • MyAir: From concept to commerce and key scientists involved
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