Growing product investment with using natural products for the colouring the products such as using brown colors from rice and organic sugarcane is boosting the product demand in processed food. Manufacturers are using organic processors to extract orange colour from pumpkin juice and carrot concentrates. Shifting consumer preference towards organic based products is further enhancing the product growth. Shifting trend towards food that are least processed and maintaining the natural content of food will have significant impact over the coming years.
Increasing demand of consumer towards snacking and number of snacking occasions between meals will boost the product growth. Easy-to-carry and easy-to-use snack options offering healthy benefits will significantly improve product demand. Growing consumer focus on the nutritional value of the product such as high protein, naturalness, high vitamins, no processing or minimum processing, is expected to significantly enhance the product demand. These are widely consumed in matured economies also. Increasing consumer spending towards health-oriented foods will further boost the product growth.
Presence of various major players, particularly in the North American region, are playing a significant role in the transformation of food and beverage industry. Multiple changes in nutritional recommendations, potential government legislation, and consumer demands has resulted in bringing the necessary amendments related to health conditions. The industry participants across the region are making strenuous efforts to bring advancements in clean label ingredients thereby enhancing quality of food products.
Clean label product manufacturers completely offset the usage of artificial ingredients which are negatively perceived in relation to overall human health. Clean label food & beverage manufacturers are deploying fortification of nutritional additives such as chia seeds, fruits, nuts, pumpkins, etc in their product offerings. The major motive of incorporating aforementioned additives in clean label food & beverage industry is to increase the nutritional content in food items.
Companies such as Cargill, Kerry Group PLC, Koninklijke DSM N.V., E. I. Du Pont De Nemours and Company, Ingredion Incorporated, Tate & Lyle PLC, and Archer Daniels Midland Company are some of the key players operating in the global market.
Access the full clean label ingredients market report here.
