The COVID-19 pandemic has sharpened awareness about the importance of nutrition and diet for a stronger immune system. Consumers are looking for ways to support their immune system, giving more attention to their diet, using supplements, Becoming more physically active and more. When looking at dietary supplements, combining probiotics, botanicals and minerals could become a significant part of that new world.
As consumer awareness of probiotics and their immune benefits is rising, companies are looking for ways to differentiate themselves in the competitive market. For example, combining probiotics with botanical extracts or minerals offering unique holistic benefits. Not only are botanicals highly recognized by consumers, they also help to link products for immune health to sleep, stress or digestive health as consumer knowledge about their connection continues to grow.
Endless possibilities await.
Access this free report, sponsored by IFF Health, to learn more about unique ingredients, formulation possibilities, and go-to-market strategies.