Health & happiness: a holistic approach to healthy ageing – video

Consumers are increasingly looking for solutions to live their life to the fullest while maintaining a high level of health and wellness, regardless of their age. There are a range of market trends shaping the healthy ageing market, including macro themes of holistic wellbeing, ingredient functionality and personalisation driving innovation. In this video presentation from Vitafoods Virtual Expo, Myrthe de Beukelaar, market analyst at Innova Market Insights, reviews some of the newest ingredient and product launches across the healthy ageing category, illustrating the focus on health and happiness at all ages.