Takeaways for your business:
- The global number of new supplement launches tracked with a bone and/or health claim from 2014-2018 has increased by 7%.
- Bone and joint health supplement users specifically look for products targeting prevention, repair and improved condition.
- Consumers are taking a more proactive approach to their health, embracing the notion of holistic health, and recognising that all aspects of health are interlinked and should not be treated in isolation.
- New research behind vitamin K2 and resveratrol offer healthy ageing developers prospective commercial opportunities.
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