The gut microbiome has a tremendous impact on the health of the whole human body, and understanding how it interacts with the different systems, affecting different outcomes, is important to developing nutritional products that can positively promote well-being. There are a number of opportunities and evidence-based protocols that can prevent the health challenges associated with an unbalanced microbiota. In this video presentation from Vitafoods Virtual Expo, senior industry consultant Sergio Pumarola examines different strategies to influence the microbiome and ways product developers can optimise the path forward.