The sports nutrition market is changing quickly due to shifting consumer demand and continually evolving scientific data. An ever-expanding group of consumers interested in products with a broader health focus are pushing this category ahead.
The need for a more holistic approach to sports nutrition, emphasising general health, gut health, cognitive health, and a more targeted approach towards specific consumer groups like women athletes, create an opportunity for innovation and a new approach to product architecture.
Catch up on the session in the video below:
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