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Vitafoods Europe 2023

Sports nutrition: Keeping up with science and consumer trends [video]

Video-Sports nutrition: Keeping up with science and consumer trends [video]

Join this panel to learn about what’s new in sports nutrition science and how brands are changing and evolving to meet consumer demand.

The sports nutrition market is changing quickly due to shifting consumer demand and continually evolving scientific data. An ever-expanding group of consumers interested in products with a broader health focus are pushing this category ahead.

The need for a more holistic approach to sports nutrition, emphasising general health, gut health, cognitive health, and a more targeted approach towards specific consumer groups like women athletes, create an opportunity for innovation and a new approach to product architecture. 

Catch up on the session in the video below: