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Vitafoods Europe 2023

Considerations in entering the US market: Pitfalls, best practices, regulatory and innovation needs [on-demand]

Video-Considerations in entering the US market: Pitfalls, best practices, regulatory and innovation needs [on-demand]

A panel discussion providing invaluable information to better understand the food and dietary supplements market in the US - its consumers, innovations, and regulatory requirements.

The US remains one of the largest and most important markets for food and dietary supplements. Although it is also one of the most competitive and innovation-friendly markets globally, it is not unregulated despite its very open appearance. 

The panel also reviews the legal framework and how it is regulated; what are the major distribution channels, how to engage them, and how they have recently changed; and what are some important trends across global brands.

Watch the discussion below.



Dr David Foreman
Dr David Foreman, President, The Herbal Pharmacist®
David is a pharmacist, naturopath, author, speaker, and media personality known internationally as "The Herbal Pharmacist®." His pharmacy and natural medicine background put Foreman in an elite class of health experts. Foreman is a graduate of the University of South Carolina College of Pharmacy and the author of hundreds of articles and dozens of books, including "4 Pillars of Health: Heart Disease" and "Life Begins in the Gut."
Asa Waldstein, Principal, Supplement Advisory Group LLC

Asa Waldstein is a Certified Clinical Herbalist and a 20-year dietary supplement executive who is principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is founder of Warning Letter Wednesday, a weekly newsletter focusing on US enforcement trends, GMP compliance, and marketing tips for the supplement and hemp industries. He chairs the American Herbal Products Association's (AHPA) Cannabis Committee.

Kenn Israel

Kenn Israel, Co-Founding Partner, BeyondBrands

Passionately cultivating wellness for over three decades serving food supplement and ingredient brands with innovation, technical, and regulatory support, Kenn is the Co-Founding Partner at BeyondBrands, and the Founder of Innovation Nutrition Consulting – A California based boutique product development and innovation consultancy operating in the US and Europe, serving leading dietary supplement, functional food, and nutraceutical ingredient firms. Kenn holds deep industry experience in contract manufacturing, product development, regulatory affairs and compliance, and operations and is a Natural Products Association COMPLI member.