The US remains one of the largest and most important markets for food and dietary supplements. Although it is also one of the most competitive and innovation-friendly markets globally, it is not unregulated despite its very open appearance.
The panel also reviews the legal framework and how it is regulated; what are the major distribution channels, how to engage them, and how they have recently changed; and what are some important trends across global brands.
Watch the discussion below.
Kenn Israel, Co-Founding Partner, BeyondBrands
Passionately cultivating wellness for over three decades serving food supplement and ingredient brands with innovation, technical, and regulatory support, Kenn is the Co-Founding Partner at BeyondBrands, and the Founder of Innovation Nutrition Consulting – A California based boutique product development and innovation consultancy operating in the US and Europe, serving leading dietary supplement, functional food, and nutraceutical ingredient firms. Kenn holds deep industry experience in contract manufacturing, product development, regulatory affairs and compliance, and operations and is a Natural Products Association COMPLI member.