Building customer, consumer trust through scientific research

Consumers are increasingly interested in natural health products, and manufacturers are seeking efficacious ingredients to develop new offerings. Nutritional ingredients with robust clinical research are of great interest, and now is the time to invest in clinical research on unique nutraceutical compounds. Get insight on the importance of investing in clinical research, the considerations when selecting the right partner, and the steps to communicating clearly and effectively the results and benefits of your ingredients.

• Where is the disconnect between clinical research and nutraceuticals?
• Why is it important to consider marketing and messaging when developing trials?
• What must suppliers understand about GTM strategy to effectively support customers?

Speaker

Ombeline de Pémille Head of Sustainability, Investments & Nutraceuticals, Nutrikeo   Ombeline de Pémille is a food and health engineer from UniLaSalle. She joined Nutrikéo, the nutrition strategy think tank, in 2009. Since then, she has specialised in sustainable nutrition, investments, and nutraceuticals. On a daily basis, Ombeline advises numerous clients on their innovation, marketing and communication strategies, particularly in the food, nutra and health sectors

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