To classify a product as stable, it must proven that ingredients stated on the label are also present in those very quantities at the end of the shelf life, ready to deliver the promised benefit to the consumer. In reality, in independent consumer tests performed by organisations such as Consumerlab.com, up to 40% of tested products failed. The primary reason being products containing less of the main ingredient than it was claimed on the label. Charlotte Bastiaanse, associate editor at Vitafoods Insights, and Blaž Gorjup talk through stability challenges and where the wheels of change are already in motion.
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