Interested in this topic? Join us at Vitafoods Europe 2019 for the Education Programme
Summit details
Protein innovation: Consumers driving growth
Wednesday 8 May, 10:00-13:00
Session details
Alternative protein sources: current and future market trends within the food, drink and nutritional supplement space
- Outlining consumer attitudes and behaviours when it comes to alternative protein sources
- Understanding what key barriers and opportunities exist when it comes to positioning products around alternative protein sources
- Identifying in which product categories alternative protein sources are most influential on consumption behaviour
Speaker: Mike Hughes, Head of Research and Insight, FMCG Gurus (UK)
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