China remains one of the leading providers of botanicals to the global nutraceutical industry. As it taps into Traditional Chinese Medicine (TCM), there are steps companies can take to make the most of the opportunity, from building on the enormous history of use of botanical medicines to providing understanding of these preparations and formulae within the scientific and international community. In this video presentation from Vitafoods Virtual Expo, Dr Ray Cooper aligns the TCM opportunity with the ability to provide a rigorous process to provide scientific data for standardization and the substantiation of health claims using Total Quality Management (TQM). Dr Cooper is a professor and university lecturer at the Hong Kong Polytechnic University, author of multiple books, a consultant in R&D and product development, and the Book Series Editor-in-Chief, for Natural Products Chemistry of Global Plants, (Taylor & Francis, CRC Press).
