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Beauty from within market overview in China – podcast

Reviewing the nutricosmetic market opportunities in Asia with Carol Zhou from Shiseido China Business Innovation & Investment, and Zarina Kanji from Alibaba Group

With inner and outer beauty being a top priority for Chinese and Asian consumers, we revisit our Vitafoods Insights Virtual Expo Asia 2022 panel discussion on beauty from within, covering market trends and considerations with Carol Zhou, Senior Vice President at Shiseido China Business Innovation & Investment, and Zarina Kanji, Business Development UK & Nordics at Alibaba Group.

Tune in to hear more about:

  • The key trends driving the nutricosmetic market in China, Asia
  • Market opportunities brand owners looking to enter the Chinese market should know about
  • Marketing strategies and consumption targets
  • The role of holistic beauty
  • Convenience and delivery formats preferences
  • The role of influencers in marketing strategies
  • How Chinese consumers perceive European health and supplement brands, why the nutricosmetic market is of interest for beauty brands
  • + more


2.png Carol Zhou
Senior Vice President at Shiseido China Business Innovation & Investment
3.png Zarina Kanji
Business Development UK & Nordics at Alibaba Group

Looking ahead for more insights and entry strategies into the Asian, APAC region? Stay tuned for the Vitafoods Asia 2022 hybrid event later in the year. Vitafoods Asia will co-locate with Fi Asia at Queen Sirikit National Convention Center in Bangkok, Thailand, and online. The smart events will begin digitally on 26 September, and convene the in-person experience from 5 to 7 October. If you are an industry expert interested in speaking at Vitafoods Asia, we’re accepting speaker proposals through our online speaker portal.

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