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The changing interface of healthy ageing - report

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Expanding the healthy ageing market into new demographics, with novel ingredients and product development targeted at both younger and older consumers.

Consumers across the world are looking for ways to improve both longevity and quality of life; however, this is no small feat. With many internal and external factors, healthy ageing is a multifaceted process influenced by all areas of life. The World Health Organization (WHO) defines healthy ageing as “the process of developing and maintaining the functional ability that enables wellbeing in older age.” Such functional ability refers to an individual's intrinsic capacity, including the ability to walk, think, see, hear, and remember. It also accounts for individuals’ externalities such as different communities, societies, relationships, values, and services.

People are living longer, and every country is seeing growth in their older populations' numbers. The rate of ageing is faster than ever. The WHO estimates that by 2050, the share of the world’s population aged 60 years or older will nearly double from 12% to 22%.  As ageing populations continue to rise, consumers across different demographics are becoming more aware of the role that nutrition plays in healthy ageing.

This free report explores the healthy ageing space providing insights around consumer data, market ingredients and trends, challenges and opportunities, repositioning products, and market predictions. Download now to discover more about: 

  • Consumer insights: two demographics, one market
  • Market and ingredient trends
  • Market challenges and opportunities
  • Repositioning of products and market predictions
Click to read The changing interface of healthy ageing

Join us at Vitafoods Europe 2022, where we will be speaking more on healthy ageing including 'Healthy ageing is determined by 5 critical drivers' covering Mitochondria; Microbiome; Chronic Inflammation; Autophagy; and Epigenetics - Tuesday 10 May. Register now for free.

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