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Ashwagandha Chronicles

Selecting the right ashwagandha supplier [Video]

Video-Selecting the right ashwagandha supplier [Video]

As brands around the world consider adding ashwagandha into their products, there are important factors to consider when selecting the right supplier.

Ashwagandha’s ability to support a balanced body and mind has added resonance to consumers today, leading more brands to consider incorporating this powerful adaptogen into their finished products. The next step is selecting the right supplier that can deliver a consistent, quality ingredient. This video explores some of the key considerations, and illustrates the process of applying them to supplier selection using the market-leading KSM-66 Ashwagandha from Ixoreal Biomed as the case study.

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