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The post-COVID EU botanical world – video

Video-The post-COVID EU botanical world – video

COVID-19 is changing the EU supplement market, opening new possibilities and exacerbating threats to the botanical space.

The European Union is prioritizing sustainability across the food chain, with a greater emphasis on plant sources. China is pushing for traditional medicines, including botanicals, to address COVID-19. Consumers clamor for clean and green labels, and solutions for a addressing a pandemic. The EU is moving toward regulation of quality of botanicals, posing opportunity for claims even as awareness is building around adulteration. In this video presentation from Vitafoods Virtual Expo, Luca Bucchini, co-founder of Hylobates, reviews the quality and scientific challenges, and potential opportunities, these trends create for botanicals.