The conversation around joint health is changing. A growing number of consumers – of all ages and demographics – increasingly recognise the benefits of good mobility for overall wellness and quality of life. As a result, they’re adopting a more proactive and holistic approach to their health. No longer considering joint health in isolation, they seek ways to support ‘all-round mobility’ instead.
This is creating exciting opportunities to develop nutritional products that target mobility more completely; for example, combining several ingredients to support joint, muscle, bone and tendon health simultaneously. To satisfy consumer preferences for ‘all-in-one’ products, there is advancing research that explores the untapped potential of multi-ingredient solutions in the mobility market – particularly those including native (undenatured) type II collagen. A next generation collagen with unique benefits and strong consumer appeal, native type II collagen is fast becoming a focus of research in the field and new holistic product developments.
Powering innovation with native type II collagen
Collagen has made its move in the mobility scene – popular amongst consumers and formulators alike for its joint health benefits, science-backed efficacy, safety and suitability in many applications. Native (undenatured) type II collagen, especially, is proving to be an attractive ingredient for innovation in the space. Unlike hydrolysed collagen, native type II collagen is effective at a low dose of 40 mg/day, enabling the development of once-a-day supplements. But for those consumers experiencing pill fatigue, native type II collagen also supports innovation across a variety of novel and appealing product formats and applications – from gummies to sports powders and ready-to-drink shakes.
Watch this space: ingredient combinations to explore
The benefits and efficacy of different ingredient combinations including native type II collagen are only just being explored in the mobility market – but the discoveries are proving promising. For instance, Bioiberica recently tested the effect of Collavant n2, its native (undenatured) type II collagen combined with Mobilee, its industry-first hyaluronic acid matrix ingredient (made up of hyaluronic acid, polysaccharides and collagen) and other traditional joint health ingredients, like glucosamine and chondroitin sulphate. The research showed that adding Collavant n2 native type II collagen to the blend supported joint health more effectively, than without the collagen present.
Collagen plus herbal extracts is another trending combination. One scientific study suggests that products formulated with both Collavant n2 native type II collagen and the herbal extract Boswellia serrata (a potent herbal extract with anti-inflammatory and anti-arthritic relieving properties is fast and effective, helping to improve joint comfort in just five days. When used in isolation, the benefits of Collavant n2, native type II collagen can take up to one-to-two months, highlighting the power of this mix.
Other potential multi-ingredient solutions could see native type II collagen combined with vitamins K2 and D3, collagen peptides or whey protein. Vitamin K2 and D3 work together to positively influence bone density – vitamin D functions to ensure there are adequate levels of calcium in the blood, whereas vitamin K promotes calcium accumulation in the bones. , Elsewise, collagen peptides support bone health by improving bone mineral density, while whey protein supplementation has been shown to increase muscle mass. , With this in mind, there is an exciting opportunity for manufacturers to explore the possible benefits of such blends. But how can they take innovation to the next level and transform these insights into unique, science-backed mobility solutions that appeal to today’s holistic-minded consumer?
Step up with Bioiberica
With over 20 years’ experience in the joint health market, Bioiberica is the partner of choice for innovation in the mobility market. We are a leading supplier of native type II collagen (Collavant n2) and remain at the forefront of discovery in this field – exploring the science behind different ingredient combinations (including our trusted, science-backed Collavant n2 solution) and their benefits.
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- Jain AV et al.AflaB2® and osteoarthritis: a multicentric, observational, post-marketing surveillance study in Indian patients suffering from knee osteoarthritis. Int J Res Orthop. 2021 Jan;7(1):110-115.
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