Senior Analyst and Senior Account Executive, CBD Marketing
Sarah is a senior analyst and senior account executive at CBD Marketing in Chicago. She’s also known as the agency’s CMO—Chief Millennial Officer. Her work focuses on mining data to inform business decision-making for the agency’s food and beverage clients.
At CBD, she works with global brands as well as regional and niche marketers. Sarah leverages CBD’s robust analytic and software tools to craft insights and reporting based on deep dives into public content across a variety of platforms: news sites, forums, blogs, social media platforms and other public channels. Reporting includes brand analysis, trend and preference reporting, regulatory tracking, competitor tracking, innovation-new product research, consumer sentiment tracking and much more. It’s a veritable playground of data! Sarah is a graduate of the University of Missouri, School of Journalism.
Sarah’s Recent activity
Marketers of ingredients and packaged goods have been trying to crack the millennial code for years.