Head of Packaging and Design, Walnut Unlimited
Chris Peach is Head of Packaging & Design at Walnut Unlimited, the human understanding agency. Walnut helps brands better understand people through no nonsense science, human intuition and market knowledge. The quest for the perfect pack is an art as much as a science - with a curious mind, Chris is a specialist at helping brands connect with people through their packaging. From Doncaster to Dubai, Chris has helped shape the packaging of some of the worldÕs biggest brands. Crafting a pack that truly wins on shelf requires an understanding and expertise, from the nuances of different markets and cultures to the cues and codes of shape, colour and imagery, all which impact our perception, even if we cannot articulate it. This understanding sees Chris as a regular conference speaker on packaging and packaging innovations and industry expert as a member of the judging panel for the UKÕs Starpack Awards.
Chris’s Recent activity
Shopping. While we all do it—and if you’re like me you probably like to think that you’re pretty savvy at it—the science is against us. When it comes to our grocery shopping—whether it be the traditional weekly shop...