Go-Live: Wednesday 13 May 2020 | 14:00-14:40 (BST)
The boundaries of the traditional “sports nutrition” marketplace have extended well beyond the confines of the gym or track, and into all aspects of active performance. From consumers who are simply looking to get healthier, to vegetarians interested in alternative protein options, and into trained athletes with goals around performance and muscle building, the market continues to expand, offering companies a prime opportunity to grow their portfolio.
When it comes to function and reason for use, sports nutrition products run the gamut, addressing pre-, during and post-activity nutritional needs. Consider the continued growth of the energy sub-category, which has gone far beyond simple caffeinated drinks into ingredients and formulas that enhance endogenous energy production and even support mental focus and clarity. During exercise, the right combination of nutrients can fuel longer performance. And don’t forget the increased interest in recovery formulas, bolstered with protein, designed to address oxidative stress markers and even enhance sleep quality to ensure the body can optimise its own physiologic responses. Get more insights on the ingredients for a well-rounded sports nutrition portfolio, and how to take advantage of a market with an expanding consumer base.
Plant Protein is Powering Up for Sports Nutrition
The sports nutrition consumer landscape continues to evolve and this evolution is increasing its appeal to the broader active-wellness consumer. Whether consumers are seeking specific performance gains or simply looking to lead a healthier life, there are many opportunities for innovation and growth. The benefits of dairy protein consumption are well documented but whey being moved out of the way to make room for plant protein alternatives. Now that we have mastered the challenges of plant protein formulation, the possibilities are endless.
Global Strategic Marketing Manager - Proteins
Mindy Leveille, MSc, joined Kerry Taste & Nutrition in 2017 as part of the health and nutrition division. She holds a master’s degree in chemistry from ESCOM in France and a postgraduate degree in marketing and management from Toulouse Business School. Currently working as the Global Strategic Marketing Manager for Kerry’s protein business, Leveille is passionate about health and nutrition. She enjoys using this passion to support the development of innovative products that enable consumers to take a more proactive approach to their long-term health.
Hosted by Nutrition experts from Hofseth and Prinova
Salmon protein’s positive impact on BMI reduction and post-exercise recovery
In this webinar you will learn how ProGo®, a neutral-tasting and sustainably produced Norwegian Hydrolysed Salmon Protein, has been clinically proven to support a reduction in BMI and, through its high bioavailability, reduce recovery time post-exercise. Participants will review important trend information and learn how they can formulate their next successful protein-based product using ProGo®.
Why should you attend?
- Learn about fish protein's benefits
- Review Hofseth’s sustainable and zero waste hydrolysis production process
- Learn about ProGo®: Salmon protein, and its mild flavour, high bioavailability, and unique health benefits
- Review scientific studies: advantages of ProGo over Whey Protein, support weight management, energy increase and more
- Walk away with product concepts for various nutrition applications using ProGo®
Head of Technical Sales & NPD, Nutrition
Prinova Europe Limited
Tony has built up 20 years of experience within the sports and health supplements industry and has worked for a number of global brands including Natrol, Cytosport and the retailer GNC. Tony joined Prinova in 2013 and over the last 7 years has built out a technical sales division within the company. Tony’s role with Prinova includes product management of specialist ingredients, NPD, sports nutrition and beverages blends and technical support.
Crawford is a qualified doctor who worked in the UK NHS for 8 years specialising in Plastic Surgery and attaining fellowship of the Royal College of Surgeons (FRCS). His main focus was conventional surgery but also included work with lasers for both therapeutic and cosmetic applications. He then moved into late stage R&D / early commercialisation within the pharmaceutical sector. Before joining Hofseth BioCare (HBC) last year, he spent the last 15 years in various roles within finance focussed on the global healthcare sector. At HBC his role is multi-facetted and includes the set up and management of a new R&D hub in Alesund, Norway and the development and delivery of late stage trials to leverage HBC’s existing scientific database.
Editor’s Note: Looking for additional resources on Sports Nutrition? Taylor & Francis, an Informa business, is offering a free preview chapter, “An Overview on the Nutritional Requirements for Athletes: Engaged in Extreme Endurance Events,” from the publication Extreme and Rare Sports: Performance Demands, Drivers, Functional Foods, and Nutrition; click here to learn more.