Go-Live: Tuesday 12 May 2020 | Time: 11:00-11:30 (BST)
The protein market has been transformed over the last decade, driven by consumer demand for healthier, more sustainable and ethically sourced products. This has resulted in a more diverse range of ingredients, driven by interest in and awareness of ‘alternative protein’ sources, with plant-based, fungal, insect and even cultured options competing with more traditional animal-based sources.
The continued growth of the alternative proteins market is multi-faceted and can be partly assessed on criteria including environmental impact, personal health, cost, convenience, technology and investment. In addition, the impact of social media and influencers cannot be underestimated, as consumers view alternative protein through a lens filtered by usage patterns of celebs and athletes, giving consumers greater confidence in the products they choose.
At the same time, there are changes that suppliers and producers must address. These include labeling claims, which can hamstring marketers from ‘competitive’ positioning against traditional protein sources (such as blocking the use of ‘milk’ on alternatives to fluid dairy); and increasing supply of alternatives with supply constraints.
Get the insights on these and other issues affecting the protein and protein alternative market in this Vitafoods Europe Summit sneak peek webinar.
Carole Bingley, technical specialist, Reading Scientific Service Ltd.
Karin Verzijden, food lawyer, Axon Lawyers
Fraser Grice, conference producer, Vitafoods
Editor's Note: Looking for additional resources on Protein? Taylor & Francis, an Informa business, is offering a free preview chapter, “Use of Diet Additives to Improve Nutritional Value of Alternative Protein Sources,” from the publication Alternative Protein Sources in Aquaculture Diets; click here to learn more.