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Exploring the Pharma/Nutra Intersection — Webinar

Webinar-Exploring the Pharma/Nutra Intersection — Webinar

Wednesday 17 November - 12:00 (GMT)


Consumers seeking solutions to health challenges are increasingly willing to explore myriad solutions, whatever the market positioning.

Some of the most powerful pharmaceuticals started life as natural molecules in a plant or herb. Synthetic biology and cellular agriculture are allowing scaled-up production of natural compounds through techniques once limited to the drug industry. And as consumers are looking to address health issues over a lifespan—while simultaneously looking into sustainability, sourcing and much more—the lines between nutra, natural and pharma increasingly blur.

Register for this free webinar for a look at consumer and brand expectations, the landscape for product development and delivery formats, and considerations in go-to-market strategy.

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Martin Oxley
Managing Director, Buzzback

Martin Oxley has been the managing director of buzzback Europe since its inception in 2007. In his 20+ years in research, he’s worked for two of the biggest global custom firms, Ipsos and TNS. Martin is the recipient of a 2009 MRS Fellowship, a fellow of the RSA and a regular speaker and chair of MRS and ESOMAR events.

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Kenn Israel
Founder, Innovation Nutrition Consulting

Kenn Israel is the founder of Innovation Nutrition Consulting, a California-based boutique product development and innovation consultancy operating in the US and Europe serving leading dietary supplement, functional food, and nutraceutical ingredient firms. He is also co-founding partner at BeyondBrands, a New York-based business development agency serving progressive, sustainable, plant-based & mission driven brands. Kenn has deep industry experience in contract manufacturing, product development, regulatory affairs and compliance, brand marketing, and operations having held senior level executive positions with industry leading firms for over two decades.

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Russ Michelson
Global Regulatory Head, VMS, RB

Russ is an experienced, passionate, and driven senior regulatory leader in the food and dietary supplement space. He is a supplement guy through and through both professionally and personally, with both diverse work experience in this space, as well as diverse personal experience as a natural products consumer. Russ is passionate about helping companies introduce innovative, safe, and effective new natural products to the market place, in the US and globally.


TAGS: Trends