Vitality is the state of being full of life and energy; it is exuberant physical, mental and emotional strength. It is also the capacity for survival; the power giving continuance of life. Essential to well-being, it’s what our industry is all about—helping consumers achieve optimal health at all stages of life. Not to be confused with anti-ageing or even healthy ageing, the idea of vitality is holistic and covers everything from head to toes.
Anti-ageing has become a household term—this fundamental area has huge scope but it should be noted anti-ageing does differ from mainstream geriatric medicine. Anti-ageing incorporates measures that are applied much earlier, from the age of 40 upwards. Some view anti-ageing as a methodology to increase lifespan, but fundamentally it can always be viewed as a means to increase healthspan.
Anti-ageing is positioned to significantly reduce this gap between lifespan and healthspan; organisations prepared to take advantage of this ever-growing interest in anti-ageing will ride the next wave in healthcare.
Related to anti-ageing, eye health is a growing priority as society grows more reliant on electronic devices. Eye fatigue, eye strain and headaches have been reported from short-term exposure to blue light whereas long-term exposure may lead to eventual loss of healthy visual function. Without adequate protection, high-energy blue light can lead to inflammation, damage to photoreceptor cells and eye-related health issues, such as age-related macular degeneration (AMD). The macular carotenoids—lutein, RR-zeaxanthin and RS-zeaxanthin—may be the first line of defence and new research is highlighting their role in sleep quality and eye health. Lutein and zeaxanthin isomers are not synthesised in the body and diet is the only source, with most consumers needing supplementation to maintain optimal levels.
The idea of optimal vitality and being healthy means different things to different people. Certain micronutrients are considered by many to be essential in optimising bodily functions and promoting healthy ageing. There are many beneficial compounds found in cannabis and hemp, including terpenes, flavonoids, phenols and fatty acids, which work synergistically to enhance their individual therapeutic potential. As consumer interest in cannabinoids and access to products containing them is growing rapidly, the market is likely to see an increasing number of food products and dietary supplements containing cannabinoids in the near future.
When consumers think of vitality, their primary concern isn’t often bladder health; but urinary incontinence is considered one of the top three most adverse conditions for senior quality of life. While a young child with poor bladder control is expected to outgrow the problem, the same cannot be said when these bladder problems occur in adults. Statistics show the prevalence is growing at a rapid rate, especially with an ageing population. Fortunately, natural treatment options exist. Nutrition and lifestyle changes can positively affect bladder health, and supplementation with natural herbal solutions, including Ayurvedic herbs, is a promising option to resolve overactive bladder problems.
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