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Vitafoods Europe 2023

Opportunities in product innovation for metabolic health [video]

Video-Opportunities in product innovation for metabolic health [video]

From ingredient innovation, product development to services, how can companies innovate as well as facilitate the consumer journey towards healthier living?

Looking closer at the microbiome, blood sugar management and weight management, our speakers explore innovations happening in the metabolic health space, and in particular, those going beyond product development into supporting the path to a more holistic approach to wellbeing.

What are consumers’ main concerns around their health and are consumers becoming more proactive then reactive in certain health areas? What kind of claims and delivery formats resonate with consumers and what are the opportunities for innovation in this space?

Catch up on the session in the video below: