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Vitafoods Europe 2023

Innovation opportunities in active lifestyle nutrition [video]

Video-Innovation opportunities in active lifestyle nutrition [video]

According to Future Market Insights, the global sports nutrition market has a forecasted CAGR of 9.3% from 2021 to 2031.

What are the relevant trends for your target customer and consumer? From the gym bros to the dog walkers: everyone has a different definition of what is an active lifestyle. Innovating in a difficult macro- economic environment means you need to know the gaps per consumer segment and get it right the first time. 

It is evident that there are opportunities in the field but not every trend is right for every brand. With 80% of new product launches failing within 12 months, especially in times of recession, it is crucial to know the space which a brand occupies in the mind of the consumer and which innovation will be accepted when coming from it. In this session we will be looking at trends and innovation opportunities per consumer segment.

Catch up on this session in the video below: