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Why brands and manufacturers should still invest in China – video

This video examines the key trends influencing China's supplement industry in the wake of the COVID-19 crisis and how to enter the market.

China continues to be a global power house for various industries' trading, including health and nutraceutical brands. After the outbreak of the coronavirus and a consequential global pandemic, brands have been deterred from business with China. In this presentation, Jeff Crowther, executive director at HPA-China, discusses the ongoing trade issue caused by negative perceptions as well as reasons brands should continue to continue business. 

  • Understand why brands are shying away from China and the reasons to maintain investment
  • Receive a framework outlining the state of the natural products market in China, which is doing well, and hungry retailers
  • Learn about HPA-China's new services to assist its members & clients with their China endeavors

This presentation first took place live as a Vitafoods Virtual Expo keynote session. To explore more of the expert sessions now available on demand, visit Vitafoods Insights' video section

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