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Vitafoods Europe: Top trends and takeaways - video

Vitafoods Insights’ content team reviews the top happenings and trends from the October 2021 Vitafoods Europe ‘smart event’ in Geneva and online.

Vitafoods Europe 2021 convened in Geneva, Switzerland, for its first in-person gathering in more than two years. Attendees took the opportunity to catch up on trends and innovation in the expo hall, via content programming, and even joining online to learn and network.

In this video overview, the Vitafoods Insights content team—Natalia Franca-Rocha, Heather Granato, and Carla Hill—review the trends from the events and put the learnings in context. Among the topics:

  • From the Probiotics Resource Centre with the International Probiotics Association to the number of pre-, pro-, post- and synbiotics, gut health was on display around the event. Hear more about the regulatory considerations highlighted and the unique solutions like eubiotics.
  • Gut was also linked strongly to immunity; while immune health has been a top issue over the pandemic, there seems to be a shift toward long-term wellness rather than ‘boosting’ immune health.
  • Cognition and mood solutions were showcased by many suppliers. Botanicals, probiotics and even CBD were notable; while the regulatory status of CBD is uncertain in Europe, there’s a great deal of interest in the science behind the ingredient.
  • Women’s health was on display, but it’s not ‘pink it and shrink it’. How does this connect to personalised nutrition and the opportunities for new product development, perhaps in active nutrition?
  • Obesity and metabolic health are as important as ever, with the impact of the pandemic leading to a COVID-19 in some consumers. Manifestations were seen in the Tasting Centre as well as product formulations developed for faster go-to-market applications.
  • Contract manufacturing took a more prominent position this year, with companies helping to accelerate brand strategies. New application and delivery formats were among the points discussed, as well as recognising the winners in the Vitafoods Tasting Centre: >Your< Iron Syrup from PharmaLinea; Noochi Crisp from Gnosis by Lesaffre; and Saffron + CBD + Chili VitaBites from Laboratorie Natury.
  • Plant-based remains a strong trend impacting the nutraceutical space, with an impact on supplement formulations as well as capsules and other formats such as gummies.
  • Sustainability in all its manifestations was seen around the event, with suppliers and brand owners alike highlighting the ways that they’re not greenwashing but instead bringing more transparency and clarity into the supply chain.

 

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