At the start of 2020, Vitafoods embarked on a mission to capture the state of the global nutraceuticals industry in partnership with FMCG Gurus highlighting prominent consumer trends and opportunity considerations for product developers. The State of the Nation report was launched on 11 September as part of the Vitafoods Virtual Expo, looking at the driving forces behind some of the biggest changes in global consumer health trends that will shape what comes next for the nutraceutical industry as we enter a new era of health and wellness.
In the State of the Nation presentation, Mike Hughes, head of research and insights at FMCG Gurus, unpacks the report's key findings and what they mean for industry innovators.
This presentation covers:
- Examination of key trends shaping consumer attitudes and behaviours in the wake of COVID-19
- Framework of how consumers are making fundamental changes to their diets and lifestyles, especially around immunity.
- Recognising and addressing the multiple barriers that exist when it comes to the issue of health maintenance and improvement.