Accelerated e-commerce may require refreshed marketing and merchandising models. Presenting key metrics affecting major markets, Benjamin Theurer, director, senior analyst, Barclays covers:
- How companies are likely to start/accelerate SKU rationalisation efforts to maximise output, which can benefit longer term profitability
- The types of product offerings that could become less of a favourite while others see increased demand, with a longer lasting shift from foodservice to retail
- The likely longer lasting negative impact from COVID-19 in important markets, while similar changes can be observed in emerging markets
- While e-commerce could be seen as a demand driver of 'well-known brands,' affordability in emerging markets may make it harder for brands to shine in a similar way.