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Healthy ageing: COVID-19's impact on consumers approach to long-term health – video

COVID-19 has fundamentally changed the way consumers think about their health. Explore the shift from minimising disease to optimising long-term health in an aspirational approach.

COVID-19 has fundamentally changed the way consumers think about their health. More than ever, there is an urgency to address diet and lifestyle issues over fear that this is having on the immune system, both in the immediate and long-term. Additionally, health goals are shifting to be aspirational rather than focused on minimising risk of disease. This video with Mike Hughes, head of research and insights at FMCG Gurus, examines how consumers of all ages are taking a long-term approach to reducing the risk of disease and illness; the whitespace opportunity for functional products that blur the boundaries of food/drink and medicine; and the proactive approaches consumers will take to diet and lifestyle considerations that impact physical and cognitive health. This video was originally broadcast as part of Vitafoods Insights Virtual Expo 2021.

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