Vitafoods Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Future of food: What ingredient companies need to know – video

Video-Future of food: What ingredient companies need to know – video

This presentation dives into four different angles shaping the post-pandemic food industry. Within each angle, a number of trends will highlighted and explained.

With all the disruptions caused by the pandemic, product developers are keenly anticipating consumer behaviour changes, and developing strategies to best serve the demands of the post-COVID food environment. In the wake of an economic downturn, brands also need to consider adjusted purchasing power and declining disposable spending. In this presentation, Cyrille Filott, global strategist consumer foods, Rabobank explores: 

  • Trends accelerated by COVID-19, including how and where consumers purchase, the work-from-home impact, and digitisation.
  • Reversing behaviour, which has led consumers back to familiar brands.
  • What brands need to do to take back market share
  • How companies can best prepare for recession

This presentation first took place live as a Vitafoods Virtual Expo keynote session. To explore more of the expert sessions now available on demand, visit Vitafoods Insights' video section