With all the disruptions caused by the pandemic, product developers are keenly anticipating consumer behaviour changes, and developing strategies to best serve the demands of the post-COVID food environment. In the wake of an economic downturn, brands also need to consider adjusted purchasing power and declining disposable spending. In this presentation, Cyrille Filott, global strategist consumer foods, Rabobank explores:
- Trends accelerated by COVID-19, including how and where consumers purchase, the work-from-home impact, and digitisation.
- Reversing behaviour, which has led consumers back to familiar brands.
- What brands need to do to take back market share
- How companies can best prepare for recession