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Evolving approaches to China's supplement market – video

Video-Evolving approaches to China's supplement market – video

Don't enter the ever-changing and expanding China nutraceutical market without this overview of the pitfalls and opportunities

Interested in entering the ever-changing and expanding nutraceutical market in China? Whether you're looking to launch a new ingredient or a finished product brand, understanding the successful approaches companies are taking can smooth the path to success. In this video, Jeff Crowther, executive director at HPA-China, provides an overview of the dietary supplements and health products landscape in China, including key considerations for brands looking to successfully launch and penetrate this competitive marketplace. 

This presentation originally took place as a keynote session as part of the Vitafoods Asia Digital Week 2021.