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Botanical innovation and quality considerations – video

Video-Botanical innovation and quality considerations – video

Explore the supply chain considerations and market opportunities ahead of the botanical and herbal ingredients space.

Botanical ingredients are increasingly popular across Asia as consumers turn to traditional herbal medicine with modern scientific support to bolster their health. Listen to this expert panel, featuring Ji Hongli (assitant to president at Herbal Extracts Association), Amit Srivastava (founder at Nutrify India) and Heather Granato (VP content at Infroma Markets), which discusses the importance of quality control considerations in sourcing, market drivers impacting the botanical space, and opportunities for companies to develop and market unique, innovative products in a responsible way.

This presentation originally took place as an expert panel discussion as part of Vitafoods Asia Digital Week 2021.