Sports and active nutrition is becoming ubiquitous as more demographics, including healthy agers, women, and vegans, seek out performance-enhancing products.
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Longevity is front of mind for many consumers, driving sales of functional ingredients that boast brain health and muscle benefits.
But a bigger playing field does not necessarily mean better opportunities. And, in an increasingly saturated market, brands should beware trying to be all things to all people if they want to stand out; sometimes it makes sense to keep things simple.
Longevity and the pursuit of healthspan
Back to basics: Foundational sports nutrition
What’s in a name? Active vs sports nutrition
Women’s unique nutritional needs
Chrononutrition for athletes
Key takeaways
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