Sports nutrition: Keeping up with science and consumer trends [video]

The sports nutrition market is changing quickly due to shifting consumer demand and continually evolving scientific data. An ever-expanding group of consumers interested in products with a broader health focus are pushing this category ahead.

The need for a more holistic approach to sports nutrition, emphasising general health, gut health, cognitive health, and a more targeted approach towards specific consumer groups like women athletes, create an opportunity for innovation and a new approach to product architecture. 

Catch up on the session in the video below: