Sports and active nutrition report: Tapping into the active lifestyle [Report]

Science-driven and rapidly evolving, the sports nutrition category’s performance-driven benefits used to serve a core athlete cohort but, today, it is increasingly serving almost any demographic, from office workers to active seniors. In this report, we look at some of the drivers behind this change as well as the on-trend ingredients that brands can use in their products.

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The Vitafoods Insights sports and active nutrition report is written in two parts that will be published throughout 2023. This is part two.