The sports nutrition category is growing – but do you really know who today’s active nutrition consumers are and the specific health benefits they are looking for?
June 28, 2023
Already have an account?
Science-driven and rapidly evolving, the sports nutrition category’s performance-driven benefits used to serve a core athlete cohort but, today, it is increasingly serving almost any demographic, from office workers to active seniors. In this report, we look at some of the drivers behind this change as well as the on-trend ingredients that brands can use in their products.
Global growth in sports nutrition and active nutrition
The blurred line between sports nutrition and active nutrition
Regulating sports nutrition products in the EU
Plant protein divergence
The broadening energy premise
E-gamers and the expansion of cognitive health
Understanding the active nutrition consumer
Key takeaways
The Vitafoods Insights sports and active nutrition report is written in two parts that will be published throughout 2023. This is part two.
Read more about:
Reports
