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Sports and active nutrition, part 1: From niche to mainstream [Report]
Bone and joint health concerns are no longer the preserve of older consumers. Today, sports nutrition has mainstream appeal and many “everyday athletes” want products that increase their mobility, giving bone and joint health brands a wider consumer base to target.
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Clean, natural, and functional products that can be consumed with ease are leading the way in the sports and active nutrition space.
In this free report, we explore trends, opportunities, and consumer behaviour, and how brands can engage with sports and active nutrition consumers.
Contents:
Mass market appeal
Gut microbiota: a new frontier for bone and joint health
Focus on formats and formulation
Covid-19 impacts flavour preferences
Sports nutrition for children
Key Takeaways
The Vitafoods Insights sports and active nutrition report is written in two parts that will be published throughout 2023. This is part one.
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Oct 15, 2024
Oct 15, 2024
Join our Vitafoods Insights webinar on Bone and Joint health on 15 October 2024 at 11:00am CEST. Discover the connection between gut health, weight management, and bone and joint health. Explore innovative probiotic solutions, collagen advancements, and sustainability/transparency concerns that shape this evolving field.
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